Our Campaign

Why a new Water Smart?

The orig­i­nal WaterS­mart cam­paign (20112013 https://​alice​wa​ters​mart​.com​.au) suc­cess­ful­ly reached out to over 1000 house­holds and over 50 busi­ness­es in Alice Springs and result­ing in over 900 mil­lion litres of water sav­ings. The find­ings from this project were used in the Liv­ing­Wa­terS­mart Project (https://​liv​ing​wa​ters​mart​.com​.au) in Dar­win and Katherine.

Since 2013, whilst the over­all pop­u­la­tion has decreased, the pop­u­la­tion has aged con­sid­er­ably, with most pop­u­la­tion growth in the 60 – 75 year old brack­et. This means, that despite sta­ble pop­u­la­tion dur­ing this peri­od there is a high­er rate of home occu­pan­cy i.e. with the same pop­u­la­tion, Alice Springs has more house­holds, lead­ing to a long-range high­er expect­ed water usage in gar­dens, cool­ing and, espe­cial­ly water leaks.

What’s dif­fer­ent about the new Water Smart?

Kwatyeke Akaltye-irreme is Arrernte for Becom­ing Water Smart”. A major focus of the new Alice Water Smart is in edu­cat­ing new res­i­dents of Alice Springs around Water Smart prac­tices. A key find­ing from the Alice Water Smart cam­paign of 2011 – 13 was that 80% of water sav­ings is through the elim­i­na­tion of leaks. 

With the new Water Smart cam­paign we hope to 

  • Tar­get new res­i­dents to town
  • Gath­er more detailed data on water usage through an incen­tives scheme.
  • Cer­ti­fy homes as Water Smart to make them more attrac­tive to renters and buyers.
  • Pro­mote Water Smart busi­ness­es in town
  • Pro­mote use of the Alice Water Guide

Future Devel­op­ments

In the future we hope .….